Rice (Oryza Sativa) is a member of the Oryzoid Group of the grass family,    Gramineae. It is one of the world’s most valuable cereal grain. Its worldwide production is slightly above that of corn and a little less than that of wheat.

Roughly one half of the world population is wholly dependent on Rice as a staple food. It is grown on all continents of the globe, from latitude 50N in China to 35S in South America.


Rice is available cooked, uncooked, canned, dry or frozen. Probably no other food is offered in so many combinations. Its versatility in breakfast cereals, soups, salads, dinners, desserts and baby foods is unsurpassed. 

Fans of rice cite its ease of preparation, its flexibility, and its ability to absorb flavors while retaining its texture. Rice dishes can be spicy or tangy, savory or sweet. Rice soaks up gravies and rice sauces and cools and refreshes the palate when served with spicy food.

It is used in a great variety of side dishes, main dishes and puddings featured in Oriental, Middle Eastern and many other cuisines. No feast is considered complete in the Sub-continent if rice is not included in the menu.


Of well over 7000 named varieties of rice, the most sought after variety is the Basmati Rice. “Basmati” means “the queen of fragrance” or “the perfumed one”. Basmati is famous around the world for its pleasant delicate taste, matchless aroma & longest grain with a smooth texture and, because of these special features, Basmati has won the hearts of the people worldwide. Rice grows best, in river valleys, on deltas and on coastal plains, where temperatures are between 70F to 100F ( 21C - 38C). Punjab “the land of five rivers” is an ideal land for rice-growing. Fertile soil, suitable climate, naturally mineral enriched water, all these combine and the outcome is unrivaled unique Basmati Rice.